Autoresponder Shoot Out – MailerLite vs Aweber vs GetResponse

Let’s take a look at 3 of the most popular autoresponder apps currently be used for email marketing. They are all great. The choice really comes down to how easy are they to use for you and how large a list do you have now or plan on building.

MailerLite offers several key advantages as an email marketing autoresponder:

1. Ease of Use: MailerLite is consistently praised for its intuitive and user-friendly interface, making it accessible for beginners and experienced marketers alike. The drag-and-drop editor for emails, landing pages, and forms simplifies the creation process.
2. Powerful Automation: MailerLite’s automation features allow you to build sophisticated workflows to nurture leads, onboard new subscribers, and personalize the customer journey. You can set up triggers based on various actions (e.g., signing up, clicking a link, making a purchase) and create automated email sequences. The visual automation builder makes it easy to understand and manage your workflows.
3. Feature-Rich Free Plan: MailerLite offers a generous free plan that includes many features typically found in paid plans of competitors. This allows you to test the platform and start building your email list and automations without a significant upfront investment. The free plan includes:

• Up to 1,000 subscribers
• 12,000 emails per month
• Automation builder
• Drag-and-drop email editor
• Landing page and website builder
• Signup forms and pop-ups

1. Affordable Pricing: Compared to many other email marketing platforms, MailerLite’s paid plans are competitively priced, offering excellent value for the features provided. They offer different tiers based on the number of subscribers, with unlimited email sending on most paid plans.
2. Landing Page and Website Builder: MailerLite includes built-in tools to create landing pages and even simple websites. This eliminates the need for separate tools and integrates seamlessly with your email marketing efforts for lead generation and sales.
3. Various Form Options: You can create different types of signup forms, including embedded forms and pop-ups, to capture leads from your website. These forms are customizable and easy to integrate.
4. Segmentation and Personalization: MailerLite allows you to segment your audience based on various criteria (e.g., interests, behavior, demographics) and personalize your emails with dynamic content to deliver more targeted and relevant messages.
5. A/B Testing: You can test different versions of your emails (e.g., subject lines, content) to optimize your campaigns for better open and click-through rates. Multivariate testing is also available on higher-tier plans.
6. Integrations: MailerLite integrates with many popular e-commerce platforms, CRM systems, and other marketing tools, allowing for seamless data flow and streamlined workflows.
7. Good Deliverability: MailerLite focuses on maintaining a good sender reputation to ensure high email deliverability rates.
8. Extra Tools: MailerLite offers additional features like surveys, quizzes, and the ability to sell digital products directly through the platform, expanding its utility beyond just email marketing.

In summary, MailerLite provides a user-friendly, powerful, and affordable solution for email marketing automation, making it a strong choice for individuals, small businesses, and growing companies.

What are the advantages of using Aweber?

AWeber is a well-established email marketing platform with over two decades of experience. Here are some of its main advantages:  

1. Ease of Use: AWeber is known for its user-friendly interface, making it relatively easy for beginners to navigate and create email campaigns, landing pages, and signup forms. The drag-and-drop editor simplifies the design process.  
2. Reliable Deliverability: AWeber has a long-standing reputation for focusing on email deliverability, helping ensure that your emails reach your subscribers’ inboxes.
3. Extensive Template Library: AWeber offers a wide variety of HTML email templates (over 600, according to some sources) that are mobile-responsive and customizable. This can save you time and effort in designing visually appealing emails. They also offer a “Smart Designer” tool that can automatically create branded templates based on your website.  
4. Strong Automation Features: AWeber provides robust automation capabilities, allowing you to set up autoresponders, create email sequences based on triggers (like sign-ups or clicks), and automate tagging and segmentation based on subscriber behavior. Their automation builder uses a drag-and-drop interface for ease of use.  
5. List Management and Segmentation: AWeber offers effective tools for managing your email lists, including easy importing of contacts and features for segmenting your audience based on various criteria like tags, opens, clicks, purchase history, and more. Real-time segmentation allows for highly targeted messaging.  
6. Landing Page Builder: AWeber includes a landing page builder with modern and customizable templates. This allows you to create dedicated pages for lead generation, sales, and more, directly within the platform. You can even integrate with Stripe and PayPal to accept payments on your landing pages.  
7. Sign-Up Form Builder: You can create various types of sign-up forms (inline, pop-up, lightbox) to embed on your website or landing pages to grow your email list. While some reviews note the website form builder is a bit dated, the landing page form builder offers more flexibility.  
8. Integrations: AWeber integrates with a large number of third-party tools and platforms (over 750), including e-commerce platforms like Shopify and WooCommerce, CRM systems, and marketing automation tools like Zapier.
9. Customer Support: AWeber is often praised for its customer support, offering 24/7 assistance via live chat, email, and even phone on some plans. They also provide extensive resources like articles, video tutorials, and live webinars.  
10. AI-Powered Features: AWeber has been incorporating AI into its features, such as an AI Writing Assistant to help with content creation and a Subject Line Assistant to improve email open rates.  
11. E-commerce Functionality: AWeber offers e-commerce features that allow you to sell products and subscriptions directly through emails and landing pages, with integrations for payment processing and sales tracking. They also have low transaction fees for their e-commerce features.  
12. Free Plan: AWeber offers a free plan for up to 500 subscribers with a 3,000 monthly email send limit, access to one list, one landing page, and basic automation. This allows new users to try out the platform’s core features.  

In conclusion, AWeber provides a comprehensive and reliable email marketing solution with a strong emphasis on deliverability, ease of use, and customer support. Its automation, segmentation, and landing page features make it a valuable tool for businesses looking to build relationships with their audience and drive conversions.  

How does Get Response stack up?

GetResponse is a comprehensive marketing platform that offers a wide array of features beyond just email marketing. Here are some of its key advantages:  

1. All-in-One Marketing Platform: GetResponse positions itself as more than just an email autoresponder. It integrates various marketing tools into a single platform, which can streamline your workflows and potentially reduce the need for multiple subscriptions. These features include:

• Email Marketing: Robust features for creating, sending, and tracking emails, including a drag-and-drop editor, templates, A/B testing, and personalization.
• Marketing Automation: Advanced automation workflows based on triggers, conditions, and actions, allowing for complex and personalized customer journeys.
• Landing Page Builder: Create dedicated landing pages for lead generation and sales without needing coding skills.
• Website Builder: Build an entire website with pre-designed templates or using AI assistance.
• Conversion Funnels: Design complete marketing funnels to guide leads through the sales process, including landing pages, emails, and even payment gateways.
• Webinars: Host and manage webinars directly within the platform, including registration forms, reminders, and follow-up emails.
• Paid Ads: Create and manage Facebook and Google Ads campaigns from your GetResponse account.
• Live Chat: Engage with website visitors in real-time to provide support and capture leads.
• SMS Marketing: Reach contacts directly via SMS messages (available on higher-tier plans).
• Web Push Notifications: Engage website visitors even after they’ve left your site.  

1. Powerful Automation Capabilities: GetResponse’s automation features are quite advanced, allowing for sophisticated segmentation, tagging, lead scoring, and automated email sequences based on a wide range of triggers and conditions. The visual workflow builder makes it easier to design and manage these automations.  
2. Comprehensive Feature Set: Even on the lower-tier paid plans, GetResponse offers a rich set of features that go beyond basic email marketing, providing more value compared to some competitors’ entry-level options.
3. Webinar Functionality: The built-in webinar feature is a significant advantage for users who want to engage their audience in real-time for lead generation, product demos, or educational purposes.  
4. Conversion Funnel Tools: The “Conversion Funnel” feature is a standout, allowing users to build complete sales and lead generation funnels within the platform, integrating landing pages, emails, and even payment processing.
5. AI-Powered Features: GetResponse has been incorporating AI to assist with various tasks, such as an AI Email Generator and AI Autoresponder Generator, which can help users create content more efficiently.  
6. Strong on Segmentation and Personalization: GetResponse offers detailed segmentation options based on various criteria, allowing for highly targeted and personalized email campaigns. Dynamic content features enable further customization of emails for different segments.  
7. Good Deliverability: Like AWeber, GetResponse also focuses on maintaining good email deliverability rates.
8. Extensive Template Library: GetResponse provides a wide selection of professionally designed and responsive templates for emails and landing pages.  
9. Customizable Dashboard: Users can customize their GetResponse dashboard to display the widgets and information most relevant to them.  
10. 24/7 Customer Support: GetResponse offers around-the-clock customer support via email and live chat on most paid plans, with phone support available on higher tiers. Support is also offered in multiple languages.  
11. Free Plan: GetResponse offers a free plan for up to 500 contacts with a 2,500 monthly email send limit, including access to the website builder and landing pages. This allows users to try out many of the core features.  

In essence, GetResponse is a robust and feature-rich platform that caters to a wide range of marketing needs beyond just email autoresponding. Its all-in-one approach, powerful automation, and additional tools like webinars and conversion funnels make it a strong contender for businesses looking for a comprehensive marketing solution.